...but PR practitioners are not to be confused with "publicists" according to Luca Penati's (from TechPRNibbles*) post on the matter. He discusses these differences at length saying, "PR is much more than media relations or pitching bloggers," in reference to the job descriptions of "publicists". Penati outlines the intricate work involved within the field and how it expands beyond reaching the audiences hit by the media and blogs but to all of the stakeholders and investors as well. He is a firm believer in the "ever-changing landscape" of PR and the importance of strategies within campaigns.
Reading this piece really served as the proverbial Windex to my dirty windows. It cleared up a few questions I had about the field in a straightforward fashion. Give it a read and let me know what you think.
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3 comments:
Fascinating post!
good insight!
That was really interesting!
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