Wise words from India

Because clients can be difficult and opinions have a tendency to clash, interactions between PR practitioners and their clients can sometimes be a bit strained. In her entry, PR with Sahridayas, Madhavi Mukherjee from India PR Blog discusses the ancient Indian theory of communication called Sadharanikaran (say that three times fast). I love the idea of their being an open flow of communication between the audience and those targeting them. It's a give and take on both ends that both parties benefit from. I hope you'll take some time to read the entry and get a better idea of what Sadharanikaran is all about.

Namaste,



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