Viktor & Rolf are debuting their most recent collection on the internet during Paris Fashion Week.
Here's their 2005 Spring Collection. It's my fave.
Part 1
Part 2
Debuting on the internet? For everyone to experience at THE SAME TIME? Brilliant. Bringing the clothes to the masses and the elite simultaneously.
So to tie this into PR just a little: Do you think that putting all of their target audiences on an equal playing field is a smart idea?
Keep in mind that they have to cater to their investors, those belonging to the industry hierarchy, and consumers (those who can actually afford the clothes). Is taking the exclusivity of experiencing the show first going to upset the Fashion Elite? As a Fashion Peon, I'm more than thrilled, but let's be honest, all I can do is drool over the clothes. Actually purchasing and supporting the duo monetarily is not something I'm currently (or will ever be) capable of.
Regardless of the outcome, I'm certain the clothes will be phenomenal.
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4 comments:
You really get this. The whole thing. Well done.
Thank you so much. I'm enjoying it a lot.
you may not be able to afford it now, but saying that you will never be able to.... I think that's putting a ceiling on a young woman that i know to have endless potential.
I sort of think maybe this won't fly well with the "Fashion Elite" as you call them. Actually being there, seeing the clothes first and in person, is a status symbol. It's like making Lexus come across as a kid friendly car. That's just not their image.
For your sake though, I'm glad they're on the internet. :-)
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